Putting a Dollar Value on Engagement

When I talk about the importance of engaging your supporters, I often get that look, the one that either means "Luxury item - maybe we'll discuss it when we're flush with cash," or "Why do you have two heads?" Now I can offer proof that engagement impacts the bottom line.Donor/Voice says that according to its donor commitment surveys, committed donors give 131% more than those who have little relationship with your organization. Every 1,000 donors you can move from low-commitment to highly engaged generates $200,000. Ready now to talk about engagement? Our operators are standing by.