Resources

The books about nonprofit market are suddenly popping up like mushrooms. Here is the latest crop: Nonprofit Management 101, edited by Darian Rodriquez Heyman, contains 50 essays by 50 experts and practitioners that cover both traditional and cutting-edge tools and lay down a lot of solid advice, according to one reviewer. Cause Marketing for Dummies, by Joe Waters and Joanna McDonald, takes the position that nonprofits of any size can link up with for-profit companies to promote their cause well. Reviewer Joanne Fritz gives it high marks. Finally, in the popular Free category, Hubspot has produced a downloaded e-book on integrating email and social media, a topic that resonates with many nonprofit marketers this season.