I’ve been conducting interviews with bloggers and other experts in the field of nonprofit marketing and fundraising. The first, with Sarah Durham, is now up on the Nonprofit Marketing 360 site. The owner of marketing agency Big Duck and the author of the book Brandraising, Sarah talks about why branding is important for nonprofits.
Blogo, ergo sum.
Thursday, August 18, 2011
Sarah Durham on Nonprofit Branding
I’ve been conducting interviews with bloggers and other experts in the field of nonprofit marketing and fundraising. The first, with Sarah Durham, is now up on the Nonprofit Marketing 360 site. The owner of marketing agency Big Duck and the author of the book Brandraising, Sarah talks about why branding is important for nonprofits.
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