Don't Fall for Social Media Pickup Lines

Yes, there really are some people, and some agencies, who truly understand social media. There are an even larger number who don't but pretend they do. Those are the ones to watch out for. As writer Nichole Kelly notes in the Social Media Explorer, the pretenders can often be spotted by their tell-tale pickup lines, such as: "If you don't have a social media strategy, you'll be left behind." "Social media is the only marketing strategy you need." "We have an experienced social media team." Don't be dazzled by grandiose promises. Pick your consultants with care.